How does YouTube search engine work?
and how can you promote your videos?
A special instruction manual released by YouTube shows the following:
- The more videos and comments the clips get, the better their chances of climbing up.
- You should publish consistently, because if you upload a thirty-second video every six month, it will not lead you anywhere.
- Serve others and spread likes and responses to videos about your subject – this is a good way to increase exposure and visibility to your brand.
- What will attract users from the search engine is the metadata, so it is important to fill it up.
- Invest in headlines, place the keyword at first, the brand name at the end and in between try to use tempting and attractive titles.
- Add tags (it is recommended to add at least 12) and use all 120 available characters.
- Do not neglect the description area and include keywords, useful information and links to your site, as well as other sites that you recommend in the field.
- Create a playlist.
- Distribute your video to receive a significant amount of comments as soon as it is published.
- Respond to users who respond to you. The more interactive and engaging the video is, the more YouTube will realize that something interesting is going on and will move it up.
So, what should you focus on, and what is, really, the importance of the descriptions, tags, shares and responses to your rating?
- Comments are a significant rating factor:
The study found a strong correlation between the number of responses received by a video and its rating. Think about it, it makes sense. A video that you invested time to respond to, is a video that taught you something new and you felt a need to thank it. It could also be a video that made you laugh or a video that posed a question for discussion or sparked controversy. In any case, it seems that if you responded, it touched you or interested you, otherwise you would not bother at all. In short, YouTube relies on crowd wisdom and if it recognizes a lot of activity in the responses, it understands that it is a video that does something to people and that is exactly the kind of content it wants to encourage you to create.
So, what can you do about it?
● Ask your viewers a question
- Ask for their opinions or share ideas for the following videos
- Show a bit of disagreement and take an interest in their point of view.
In one word – ask. It may seem ridiculous to you, but you’ll be surprised, it works!
- The length does matter:
Long videos get significantly better results than short videos.
What is long?
The average total length of videos on a random page is 14 1/2 minutes.
How can this be explained?
YouTube wants users to spend as much time on the site as possible. This makes sense, isn’t it? For this to happen you must seat them in front of a long video. In addition, YouTube also believes that this is the only way to really convey a certain idea, teach and give value. Yes, of course there’s room for shorter videos and if you’re looking at the humorous genre, nobody really expects you to be funny for 14 and a half minutes. But if you are working on, for instance, a “How To” guide video, then you certainly want to consider this piece of information. Just make sure that each minute really have an important value, not just “extending time” to fill video time, otherwise you will lose your views.
- The amount of views affects your rating:
Videos that appeared on the front page on YouTube, were characterized by high amount of views. And this is not surprising, because it is usually derived from the previous section and goes hand in hand with involvement. This means that you need to work massively on distributing your video and publish it on all the digital channels you’re active in. but! Although the amount of views used to be the number one rating factor, today it is no longer the case. YouTube has found that this does not necessarily indicate quality, and therefore has reduced the importance of this parameter. So yes, it’s an important factor, but distribution alone will not be enough for you. You’ll also have to deliver the goods and win the battle for involvement. For comparison, a video with a million views and a little engagement will not be preferred over a video with fewer views with a high engagement rate.
- The number of shares and links is an important factor:
Remember what we said about the crowd wisdom? That’s exactly it.
As with the number of views and responses, the other signs of engagement also have a decisive impact on the rating. All these are signals that point to an interesting or useful video or one that is worth watching. And if you convince YouTube that a certain video is worth watching, it will take your recommendation and present it to as many views as possible. Google has consistently denied (and still do) this section that social signals are part of the algorithm, but YouTube has a separate mechanism and the shares or links that you receive will take up a significant part of the rating. How do you use this data for your benefit? Just produce good content, a great one. Try to innovate, talk about current issues, those that have not been discussed before, teach something that there is a demand for knowledge and so on.
- The number of channel’s subscribers will not necessarily push you up:
The study found that there is a moderate relationship between the number of subscribers and the rating of the video, meaning that even relatively small channels have space and the possibility of receiving visibility, unlike Google, which tends to prefer big, well-known brands. It’s true that channels with an enormous number of subscribers will probably have some advantage (more views, more comments), but the others can also get into the first page and record great performance.
On the other hand, the number of subscribers that will be added to the channel, due to a good video, has a grate affect. Let us explain the rationale:
If someone liked the video you uploaded, they’ll probably subscribe to the channel to get similar content from you. Therefore, A video that attracts a lot of subscribers is considered by YouTube as a quality tag. Moreover, it is much harder to get subscribers than likes or views, therefor it is a heavy weight factor.
- Keywords in tags have become less relevant:
At the beginning, YouTube relied on tags to understand exactly what a video business is about. It analyzed its metadata, titles, description and even the file name. That is, the more content you fed, the more YouTube could learn about what you have gained and classify it accordingly. Today it is not necessary, YouTube can “listen” to the video and know exactly what you’re talking about, even if you did not include subtitles. Therefor tags are not as important as they used to be, but you can still use them, to provide the user more information about what they’re going to see.
7. Keywords (exact ones) in the title improve the rating only a little:The headline you choose will affect the amount of clicks and views you receive. The more attractive it is, the more curious it will be to watch the video. And that’s what you need to focus on. It is not just keywords that will ensure you a better rating. You cannot just lean on it. furthermore, you should know that a synonym key words will also work for you, and there are quite a few videos that rate high, although, their exact keyword does not appear at all in the title. Therefore, it can help, but the relationship between this and the rating is weak.
- No link between keywords in video description and rating:
You can find quite a lot videos on YouTube, which their video description does not have any keywords at all. In some cases, there is not even a word.
There are several reasons for this:
- YouTube no longer needs keywords in the description to understand what your video is about.
- The video itself is not as important as the social signals it produces.
So why is it still worthwhile investing and not skipping this field?
Because it is a sort of information that helps the user, strengthens the salience and contributes to visibility.
Then it will not improve your rating directly, but it can certainly attract more users who might also leave a comment, like, or both.
Here are some tips to help you go up via google search results:
- Write a simple title
- It’s better to begin by asking a question
* Try not to exceed 8 words
- Be sure to address your target audience directly
- Recommended Words: Guide / Review / View / Explanation / What is ___ / How to ________.
- Remember that you have no more than 7 seconds of grace. If you are not attractive right away and if you do not immediately highlight the benefit, you will lose views easily.
- Add a subscription link to the channel and a link with an image for your next video. This will make viewers see more of you and increase your chances of earning them as subscribers:
- Do not forget to motivate and engage (such as a question at the end of the video).
- YouTube allows you to set a representative image to appear in the search results for each video. Choose a unique image that will awaken curiosity and make one want to click on it. Do not settle for just a random frame. preview image is as important as the title and description in Google search results. Here’s an example:
All the top five places (and much below them) have created a preview image with caption highlighting the video’s benefit and value.
- Share your video on all social platforms where you’re active, e-mail and any other communication channel you have in front of your audience.
● If you are fames in the field, try to create collaborations with other webmasters, be their host or host them and ask them to add a link to your channel.● If possible, consider to get a funded promotion. You may find it worthwhile. ● Since YouTube first appeared in 2005, it was hard to ignore its enormous potential. Google got it right away and in October 2006 bought the company for 1.65 billion dollars – and it had a very good reason to. Today, YouTube is a video superpower that leaves dust to every competitor that has set up. It is changing and developing, and its relevance is not in doubt, given that all forecasts show a massive transition to video in the next few years.
So…If you’re out there – now you know what you need to do to maximize your influence, stand out and improve your rating.